Friday, March 12, 2010

Brian McLaren & Whole Foods

Here's a short parable, written by Dr. Jim Hamilton of the Southern Baptist Theological Seminary, about the new book by Brian D. McLaren, entitled A New Kind of Christianity. I haven't read the book yet, but I've heard response from many who have, and I think this short story hits the nail on the head.

Brian McLaren decided to open his own Whole Foods store. He started small, and the business grew. After a struggle through the early years, he had his own storefront with the sign in the parking lot and everything: Whole Foods.

More and more, though, people complained about the high prices, and they were a little disappointed that while the food was supposed to be healthy, it just didn’t taste as good as what they were used to eating. McLaren wrestled with the problems of price, access, taste, and image, and after much turmoil he began to move toward a solution that he was sure would address the issues.

The change didn’t happen all at once, and McLaren didn’t announce what he had decided to do. In fact, there are some indications that this was, we might say, an organic development, a slow transformation. Once it had happened, though, the results are clear for all to see...
(read the entire post
here).

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